Unit 60 Games Industry

Vertical Integration

Manufacture:

To manufacture something is to create it, often talking about the hardware when it comes to games. For example, the console the software is used on, such as a PlayStation, created by Sony, or the Gameboy Advanced, created by Nintendo.

Development:

Development within gaming is to create the whole software – doing the coding, graphics design, etc. Some games developers include Lucas Arts, who created old adventure games such as Grim Fandango and the Monkey Island series. 

Publishing:

To publish a game is to release and distribute a game, possibly one that the company made itself using a smaller development studio. Some games publishers include 2K Games, Publishers of the Borderlands series, and Bethesda, publishers/developers of the Elder Scrolls series of games.

Retail:

The retailers of games can be both in high-street shops, and on the internet. High-street stores could include ‘Game’, and superstores such as Tesco, ASDA, etc. Online stores could include G2A, Steam, Origin, PSN Store, etc.

1st Party Games:

A 1st party game is one that is developed and published by the same company, for some form of hardware made by them. For example, Mario Kart 8 is developed and distributed by a studio within Nintendo, intended to be played on the Wii U, a console also created by Nintendo.

2nd Party Games:

A 2nd party game is one that has a company doing two of the three productions (such as manufacturing and developing, developing and publishing, etc). For example,  Pokémon X and Y is developed by Game Freak, however it was published by Nintendo for the Nintendo made console; 3DS.

3rd Party Games:

A 3rd party game is one that has a different company doing each point within the process, for example Batman Arkham City was developed by Rocksteady Studios, and published by Warner Bros for the Xbox 360, PS3, PC, Wii U, and Macintosh.

Stop Motion for "Raceland"


Presentation for "Raceland"


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