Facebook
Factsheet
Purpose
|
A for profit corporation and online social networking
service that started off limited to students of Harvard university in 2004 and
eventually expanded so the entire world are able to use the service. Facebook
now attracts 1.65 billion monthly active users.
|
Content
|
Facebook is a social media website this means users are
able to link up with other users or “friends” and share pictures, videos and
posts with each other. Facebook also has a free instant messengering service
with anyone with a Facebook can use to instantly message anyone else with a
Facebook account from any smart device (phones, tablets and computers).
|
Target
User/ Membership
|
Anyone of any age above 13 years and a valid email address
can create a free Facebook account.
Facebook isn’t limited to a particular target user base. As long as
you have both of the 2 requirements needed to create a Facebook account you
have complete access to the site
|
Sources
of Revenue
|
Purchased advert space that is aimed at particular users
depending on what they like/ follow on the site these adverts also use
cookies, so the users search history and website history affects what adverts
they see. Facebook also acquires revenue from mircotransactions from games on
the website.
|
Legal
/ Ethical Issues
|
Facebook has been caught under a lot of controversy over
the years including a psychological experiment in 20121 in which they
adjusting the newsfeed algorithm of over 600,000 Facebook users so it would
show low numbers of positive or negative post and observed how this
influenced the posts of the users in the study.
During the London Riots in 2011 many riots started with a person saying that a riot will start somewhere in London and then people showing up and rioting anyway. |
1 http://www.gmanetwork.com/news/story/368001/hashtag/the-legal-and-ethical-issues-behind-facebook-s-massive-psychological-experiment
Instagram Factsheet
Instagram Factsheet
Purpose
|
Instagram is an image sharing application that was
released in 2010. Instagram is a mobile photo-sharing, video-sharing and
social networking service that enables its users to take pictures and videos
and share them either publicly or privately on the app, as well as through
variety of other social networking platforms such as Facebook, Twitter,
Tumblr and Flickr. Instagram was brought by Facebook in 2012 for US$1 billion
in cash and stock.
|
Content
|
With Instagram you can share pictures and videos (up to 60
seconds long) that you have shot on your mobile device that has the
application installed on it.
|
Target
User/ Membership
|
To use Instagram no payment is necessary, you can create
you own Instagram account or just sign in with Facebook. To create an account
with Instagram you need a valid email address and you also need to create
username and password for the application.
|
Sources
of Revenue
|
Instagram endorses cookies to select the right adverts for
people based on their search and browsing history this adverts sponsor
Instagram and this is how Instagram make money.
|
Legal
/ Ethical Issues
|
Instagram have often been criticised for their fondness of
censorship, as they will delete people accounts for explicit content like
women’s naked bodies but not men’s, which has lead to a “Free the Nipple”
campaign. Instagram also fell under investigation from the BBC when it was
discovered that the sales of illicit drugs were being made through Instagram
and over social media websites.
|
Twitter Factsheet
Purpose
|
Twitter, one of the most popular social networking sites
in the world. Twitter is micro blogging platform which restricts the amount
of characters a person can use in each post , the maximum amount is 140
characters for each post or tweet. Twitter was established in 2006.
|
Content
|
Twitter is used for image and video sharing as well just
plain old posting what’s on the users mind be it news, self promotion, spam,
conversational or just pointless babble.
|
Target
User /Membership
|
Sign up of is free forever, to sign you need to have a
valid email address but also a username and password for the account.
|
Sources
of Revenue
|
Twitter also uses cookies to select the right adverts for
each user depending on each users search and browsing history. This adverts
sponsor Twitter and this is how Twitter makes money.
|
Legal
/ Ethical Issues
|
Twitter has often been used to organise protests causing
the service to be completely banned in Iran, China and North Korea. Twitter
has also been intermittently blocked in numerous countries including Egypt, Iraq,
Turkey and Venezuela.
|
P2
Positives and Negatives of Using Social Media
Facebook
Positives
You can easily get into contact with people you know in real life because the majority of people on the site use their own names for their accounts so you can just use the built in search engine on Facebook to search for someone using their actual name.
Negatives
But some people have also found that it is incredibly easy to create a fake account and "groom" children, pre-teens and teenagers into meeting them in person and this is what leads to kidnapping, rape and murder that is so often heard on the news.
Youtube
Positives
Share videos that you made with the world, discuss in the comment section your own opinion. There is 300 hours of videos uploaded onto youtube every minute. Open Business opportunities for everyday people.
(advertisements, publicity, etc.) Innovation affecting the Music Industry, Entertainment and Media.
Negatives
So often the problem with websites like this is the community and YouTube's is no different and often the website is filled with the brim with "click bait" and false advertising. Legal and Copyright Issues, meaning videos are being completely removed from the website because of false claims or a fake company stealing money earned from particular video (Merlin is a known "company" that did this very often.)
Instagram
Positives
A very popular photo sharing website that is fast, easy and efficient. Instagram also asks user if they want to post the photo taken on other forms of social media such as Facebook, Twitter and Tumblr or they could just post to Instagram. Instagram also allows uses to take "world-class" photos from their phone.
Negatives
It can inflate people's egos, everybody can be a "world-class" photographer at a touch of a button, this has lead to criticism from actual photographers that it is devalues the art of photography and makes the acquisition and creation of a good photo much too accessible. Once everyone's a "world-class" photographer, no one will be.
source (https://www.quora.com/What-are-the-positives-and-negatives-of-Instagram)
P3
Advertising
Facebook
A: How Facebook uses Advertising
Facebook need advertising to make a profit or at least to break even, with no membership needed Facebook uses advertising to make money. Adverts are pretty much everywhere on the site except for the login/sign up page. This includes on users newsfeed's some posts as you scroll down it are promoted ones that the a company paid Facebook to put there. Facebook uses cookies which means that users search and browsing history varies what advertisements they see.
B: How Facebook uses Viral Marketing
To the top right of each users newsfeed is a small section dedicated to trending topics and news stories. But on the phone version of the social media site the trending topics and new stories is in the search bar after you type something into it.
C: How Facebook uses Product and Service Review
Advertisers can create Facebook pages for their product or even their whole company and users can like and follow those pages for updates on the product/company and whatever. Users can like a products posts and even leave a review on the products/companies page.
Facebook Example
Twitter
A: How Twitter uses Advertising
Twitter is quite similar to Facebook in terms of advertising so adverts appear almost everywhere on the site except for the login/sign up page. There are adverts on users timelines, on the side of the page. The page also promotes some accounts along side of accounts that are recommended for the user to follow. The promoted to follow accounts pay twitter to promote them. Like Facebook, Twitter also uses cookies so the advertisements a users depends on their search and browsing history.
B: How Twitter uses Viral Marketing
Like Facebook twitter uses viral marketing mostly in the form of trending hashtag since Twitter started the whole hashtag thing single handedly. Something can become trending if it's tweeted a lot, retweeted a lot or hashtagged a lot sometimes something is all 3.
C: How Twitter uses Product and Service Reviews
Similar to Facebook Twitter can also have accounts that are created by a company so they reach our to their customers to give them services, help or updates on their products.
Twitter Example
P4
Mood Board
3 Ideas for a Social Media website
1. A gaming social media website, finds friends based on games people have played and how much they liked them. This is of course aimed at gamers.
2. A video sharing website but it will be different from sites like YouTube and Vimeo because it will be for 15 second long video that be uploaded and shared with friends very quickly. This isn't aimed at anyone in particular.
3. Same idea as the first but is focused on music instead of video games, able to share music with friends, send each other created playlists, this will be linked with Spotify. The target audience will anyone who likes music, which is basically everyone.
Development of Ideas
Idea 1: GameOn
Purpose: To create a community of gamers, also to allow users to make friends with people who have a similar interest in games as them.
Format/Style: The format and style of this social media website will need to suit/appeal to the target audience, to achieve this I will need to include game related logos and themes and just to overall make it look nice.
Target User/Membership: The target audience are games of any age above 15 and from no gender in particular. Members need to be over 15 years old to create an account, they will also need a valid and verified email address. Users have to create an unique username and password for their account. The website earns it money from the advertisements on it, so no membership fees.
Mockup:
Idea 2: SoundBook
Purpose: To connect those who have a similar interest in music, also allow this people to make friends with each other. Connecting the world through music.
Format/Style: The Format and Style of this social media website will need to suit/appeal to the target audience. To achieve this I will need to include music related logos and themes and just to overall make it look nice.
Target User/Membership: Target audience is anyone who has interest in any kind of music, which funnily enough is everyone. Members need to be over 12 years old to create an account, they will also need a valid and verified email address. Users have to create an unique username and password for their account. The website earns it money from the advertisements and people buying music on the site. So no membership fees are needed.
Own Social Media Idea.
Title:
GameOn (Either Game On or Gameon)
Purpose:
To connect those who have similar interests in games they could either use they Steam, PlayStation Network, Xbox Live account or create their own using the website or app. Also able to upload screenshots from games and clips to share with the world to see. The site/app will find other users who are interested in the same games as you as recommend them to be friends with also if the connected account (like steam, psn and xbox live) has friends that also use GameOn then it will recommend them as friends to have on the site/app. It will also have group and private messaging.
Content:
The social media site will have videos, pictures and screenshots that the users have shared or created on it, any content that afflicts against the terms and conditions will be deleted and the user will receive a warning, up to 3 warnings per email address after that the account will be suspended, the user can appeal if they feel the suspension has been unjust.
Target Audience:
Basically anyone who has a big interest in video games and wants to connect with those who are the same. But mostly at the age of 15-25 the ages where they might have a bit too much time on their hands.
Membership:
Like Facebook, Twitter and Instagram GameOn will rely on advertisements to earn it's money, so no membership fees. As stated early users have to be 15 years old or older to create an account on the site. Users will need to create an unique username to create an account and have a password that contains at least 1 upper case and lower case letter, 1 number and be 6 characters long. Users will also need to have a valid email address that has been verified by the accounts user.
Pen Portrait
Name : Austin Sears
Age: 18 years Old
Who do they like? Marvel Film Actors such as Chris Hemsworth, Robert Downey Jr. and Chris Pratt. Musicians from bands they like Tom Meighan and Sergio Pizzorno. They Friends and Family.
How do their socialise? Via social media websites and meeting up with friends or just down at the pub which they can be found at some weekends.
What Films do they like? The more recent Marvel Films like Iron Man, Thor, Captain America and Guardians of the Galaxy.
What do they read? Harry Potter series, Hitchhikers Guide to the Galaxy, DiscWorld series by Terry Pratchett.
What is their passion? Video Games, their YouTube channel that reviews video games that has over 6,000 Subscribers.
How do they spend their money? They still mostly live with their parents while their finish their last year of free education. They spend money on train tickets, food, video games and better recording equipment for their before mentioned YouTube channel.
Who is their peer group? Their friends and fellow students at their sixth form. Subscribers to their YouTube Channel.
Who do they not identify with? People who are way into sports, politicians and attention seekers.
Social Media Production Process
GameOn Navigation Flowchart
Infographic
P6
GameOn Logo Final
Final Welcome Page
Mobile Sign In Page
Web Profile Page
Mobile Profile Page
Positives
You can easily get into contact with people you know in real life because the majority of people on the site use their own names for their accounts so you can just use the built in search engine on Facebook to search for someone using their actual name.
Negatives
But some people have also found that it is incredibly easy to create a fake account and "groom" children, pre-teens and teenagers into meeting them in person and this is what leads to kidnapping, rape and murder that is so often heard on the news.
Youtube
Positives
Share videos that you made with the world, discuss in the comment section your own opinion. There is 300 hours of videos uploaded onto youtube every minute. Open Business opportunities for everyday people.
(advertisements, publicity, etc.) Innovation affecting the Music Industry, Entertainment and Media.
Negatives
So often the problem with websites like this is the community and YouTube's is no different and often the website is filled with the brim with "click bait" and false advertising. Legal and Copyright Issues, meaning videos are being completely removed from the website because of false claims or a fake company stealing money earned from particular video (Merlin is a known "company" that did this very often.)
Positives
A very popular photo sharing website that is fast, easy and efficient. Instagram also asks user if they want to post the photo taken on other forms of social media such as Facebook, Twitter and Tumblr or they could just post to Instagram. Instagram also allows uses to take "world-class" photos from their phone.
Negatives
It can inflate people's egos, everybody can be a "world-class" photographer at a touch of a button, this has lead to criticism from actual photographers that it is devalues the art of photography and makes the acquisition and creation of a good photo much too accessible. Once everyone's a "world-class" photographer, no one will be.
source (https://www.quora.com/What-are-the-positives-and-negatives-of-Instagram)
P3
Advertising
A: How Facebook uses Advertising
Facebook need advertising to make a profit or at least to break even, with no membership needed Facebook uses advertising to make money. Adverts are pretty much everywhere on the site except for the login/sign up page. This includes on users newsfeed's some posts as you scroll down it are promoted ones that the a company paid Facebook to put there. Facebook uses cookies which means that users search and browsing history varies what advertisements they see.
B: How Facebook uses Viral Marketing
To the top right of each users newsfeed is a small section dedicated to trending topics and news stories. But on the phone version of the social media site the trending topics and new stories is in the search bar after you type something into it.
C: How Facebook uses Product and Service Review
Advertisers can create Facebook pages for their product or even their whole company and users can like and follow those pages for updates on the product/company and whatever. Users can like a products posts and even leave a review on the products/companies page.
Facebook Example
A: How Twitter uses Advertising
Twitter is quite similar to Facebook in terms of advertising so adverts appear almost everywhere on the site except for the login/sign up page. There are adverts on users timelines, on the side of the page. The page also promotes some accounts along side of accounts that are recommended for the user to follow. The promoted to follow accounts pay twitter to promote them. Like Facebook, Twitter also uses cookies so the advertisements a users depends on their search and browsing history.
B: How Twitter uses Viral Marketing
Like Facebook twitter uses viral marketing mostly in the form of trending hashtag since Twitter started the whole hashtag thing single handedly. Something can become trending if it's tweeted a lot, retweeted a lot or hashtagged a lot sometimes something is all 3.
C: How Twitter uses Product and Service Reviews
Similar to Facebook Twitter can also have accounts that are created by a company so they reach our to their customers to give them services, help or updates on their products.
Twitter Example
P4
Mood Board
3 Ideas for a Social Media website
1. A gaming social media website, finds friends based on games people have played and how much they liked them. This is of course aimed at gamers.
2. A video sharing website but it will be different from sites like YouTube and Vimeo because it will be for 15 second long video that be uploaded and shared with friends very quickly. This isn't aimed at anyone in particular.
3. Same idea as the first but is focused on music instead of video games, able to share music with friends, send each other created playlists, this will be linked with Spotify. The target audience will anyone who likes music, which is basically everyone.
Development of Ideas
Idea 1: GameOn
Purpose: To create a community of gamers, also to allow users to make friends with people who have a similar interest in games as them.
Format/Style: The format and style of this social media website will need to suit/appeal to the target audience, to achieve this I will need to include game related logos and themes and just to overall make it look nice.
Target User/Membership: The target audience are games of any age above 15 and from no gender in particular. Members need to be over 15 years old to create an account, they will also need a valid and verified email address. Users have to create an unique username and password for their account. The website earns it money from the advertisements on it, so no membership fees.
Mockup:
Idea 2: SoundBook
Purpose: To connect those who have a similar interest in music, also allow this people to make friends with each other. Connecting the world through music.
Format/Style: The Format and Style of this social media website will need to suit/appeal to the target audience. To achieve this I will need to include music related logos and themes and just to overall make it look nice.
Target User/Membership: Target audience is anyone who has interest in any kind of music, which funnily enough is everyone. Members need to be over 12 years old to create an account, they will also need a valid and verified email address. Users have to create an unique username and password for their account. The website earns it money from the advertisements and people buying music on the site. So no membership fees are needed.
Own Social Media Idea.
Title:
GameOn (Either Game On or Gameon)
Purpose:
To connect those who have similar interests in games they could either use they Steam, PlayStation Network, Xbox Live account or create their own using the website or app. Also able to upload screenshots from games and clips to share with the world to see. The site/app will find other users who are interested in the same games as you as recommend them to be friends with also if the connected account (like steam, psn and xbox live) has friends that also use GameOn then it will recommend them as friends to have on the site/app. It will also have group and private messaging.
Content:
The social media site will have videos, pictures and screenshots that the users have shared or created on it, any content that afflicts against the terms and conditions will be deleted and the user will receive a warning, up to 3 warnings per email address after that the account will be suspended, the user can appeal if they feel the suspension has been unjust.
Target Audience:
Basically anyone who has a big interest in video games and wants to connect with those who are the same. But mostly at the age of 15-25 the ages where they might have a bit too much time on their hands.
Membership:
Like Facebook, Twitter and Instagram GameOn will rely on advertisements to earn it's money, so no membership fees. As stated early users have to be 15 years old or older to create an account on the site. Users will need to create an unique username to create an account and have a password that contains at least 1 upper case and lower case letter, 1 number and be 6 characters long. Users will also need to have a valid email address that has been verified by the accounts user.
Pen Portrait
Age: 18 years Old
Who do they like? Marvel Film Actors such as Chris Hemsworth, Robert Downey Jr. and Chris Pratt. Musicians from bands they like Tom Meighan and Sergio Pizzorno. They Friends and Family.
How do their socialise? Via social media websites and meeting up with friends or just down at the pub which they can be found at some weekends.
What Films do they like? The more recent Marvel Films like Iron Man, Thor, Captain America and Guardians of the Galaxy.
What do they read? Harry Potter series, Hitchhikers Guide to the Galaxy, DiscWorld series by Terry Pratchett.
What is their passion? Video Games, their YouTube channel that reviews video games that has over 6,000 Subscribers.
How do they spend their money? They still mostly live with their parents while their finish their last year of free education. They spend money on train tickets, food, video games and better recording equipment for their before mentioned YouTube channel.
Who is their peer group? Their friends and fellow students at their sixth form. Subscribers to their YouTube Channel.
Who do they not identify with? People who are way into sports, politicians and attention seekers.
Social Media Production Process
GameOn Navigation Flowchart
Infographic
P6
GameOn Logo Final
Final Welcome Page
Web Profile Page
Mobile Profile Page
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